what does not

Photo from What Does Not’s independent music showcase, NOISE

UNITY IN DIVERSITY STARTS HERE

When brands want employee or customer experiences (EX & CX) that marry style and substance, they get WDN on the line.

Some relate to our aversion to the usual creative and events industries’ box-ticking MO. Or they resonate with the movement to free humans and brands from stupor and stagnation. 

Regardless. Come for the absence of formulaic approaches and rulebooks. And stay because we’ve cracked the code of the human – scoring “douze points” in the ‘Social’ category of your ESG agenda.

With generative AI comes the rise of meh-diocrity, followed quickly by a crisis in meaning.

Keeping people motivated and inspired is trickier than ever.

We are a curated tribe of extraordinary humans inspiring emotional responses & eureka moments through radical creativity and genuine human connection.

future-proofing humans & Brands

WHAT WE DO

With heavyweight backgrounds in organisational consulting, creative industries, and systems change  we see the past as an unreliable narrator of humanity’s future story. 

So we help brands write their way there based in shared values and common identity.

It might look like activations and employee engagement to you. But underlying everything are systems and processes for continually discovering, sharing and defining what those values and identities are.

  • We help you make friends with risk, and have a great time doing it. We’ve taken the science of resilience and turned it into IRL and URL experiences that help humans and brands adapt to shocks and bounce back stronger.

  • We are experts in effortlessly bringing out unconscious biases that can affect decision-making and team dynamics. We then facilitate overcoming these in fun and engaging ways.

  • Teams that bond through finding common ground, and not through drunken nights out, are stronger, more effective, and resilient. We’ve got the recipe for creating glue between people (social capital) down to an art. Say goodbye to high churn rates. When humans feel seen, heard and understood, it’s time to say hello to increased employee satisfaction, morale, and productivity.

  • We are an ecosystem of ecosystems, a meta-tribe of communities from across London, the UK and the world. So, because we are made up of your audience and we draw from that community to work on your brief, we can engage with any audience imaginable in ways others cannot.

  • With decades’ experience transforming employee and customer experiences, we make people stop, think – and engage deeply. Tell us your strategic aim and we’ll draw on our vast community of diverse creatives to make it happen – in a way not done before.

Body painting at RAW – Theme: BODIES

what resilience building looks like…

building deep engagement with any target group – from kids, to Gen Zers and Silver Surfers. CREATING the culture trends. And helpING brands create a legit inclusive society. Here, DEI gets the mojo and cool factor it deserves.

By working exclusively with the under-represented and emerging – and taking a social mixology approach to invite fresh thinking and diverse perspectives – we create strategies, experiences, and content that effortlessly turns your marketing into industry-disrupting, socially responsible spending.

WHAT INSPIRES, TRANSPIRES

CULTURE SHAPING EVENTS

We are the interface between humans and the world around them. A meaning making, context building, relationship forging machine.

With the world crying out for meaning, purpose and answers, we use our innovative entertainment formats as the Trojan horse to co-create all those things.

"My work as a professional fixer, business consultant, and creative director required I look deeply at the human, and the interface between our anatomy and the soul to find ways to protect the human at the heart of all value creation and society.

I found a source of hope buried deep within our brains: we are hardwired for empathy using something called mirror neurons.”

WDN founder, Christine Charitonos, on mirror neurons & immersive approaches for a regenerative culture, across all segments of society.

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