When women lead

We are an all-female team, led and founded by multicultural, 3rd culture kids who’ve always seen the human behind the labels.

When you defy all categories yourself and grow up surrounded by others like you, you can’t help having a human-centred lens on life. DEI is not a business requirement. It’s a way of life.

Veterans of the creative industry, hospitality and entertainment world, we have a combined (gulp) 65 years of experience working with some of the world's biggest and pluckiest brands on a local and global level. 

The WDN core team seated on floor, from left, Mary, Christine, and Tam

  • Christine Charitonos

    FOUNDER & CREATIVE DIRECTOR

    Greek Cypriot, born and mostly raised in New York. Londoner for past 15 years via Athens, Greece. Founder of WDN, professional Swiss army knife, and neurodivergent consultant, heavyweight fixer in creative industries, hospitality, and big corporates. Specialist in culture change, creative direction and workforce development.

  • Tamara Mikaberidze

    DIRECTOR OF EVENTS & HEAD OF TRIBE

    Georgian, and effectively Greek, Londoner for past 15 years, and events / hospitality veteran. Tam has serious chops creating memorable experiences over 12 years in the film industry, doing everything from red carpet affairs, to conferences and offsites. Also the most personable human ever, and WDN's head of tribe.

  • MARY VALIAKAS

    MUSIC, CONTENT & PARTNERSHIPS DIRECTOR

    Greek Hawaiian, UK-based for 20 years via Boston, USA. Brand consultant, social innovator, ecosystem architect, music curator and queen of vibes. Worked with most brands under the sun on everything from digital transformation and product launches, to campaigns, brand development and rollouts.

nobody works here.

and everybody works here.

We are the anti-agency. No ‘one size fits all’ mentality. No soul crushing 9 to 5, or roomfuls of yes men draining your bottom line.

Here, a different A-team tackles every brief. Tailored to your brand, our core team of veterans handpicks creatives from our community where every shade of niche finds inspiration and belonging.