WTF IS
?
What Does Not is a culture agency of human connection specialists. That means we make culture. And we shape how humans behave, gather, and relate to each other.
It feels like moments you can’t replicate. Experiences you can’t ask AI about. Connections that feel fated – not algorithmically curated. Technological innovation that’s in service to people.
Because perpetuating division is killing us. Because in the rush to do ‘sustainability’ and ‘regeneration,’ we forgot about the human. Meanwhile, scary terms like ‘the loneliness economy’ are rearing their heads.
We’re making sure humanity’s narrative of progress authentically keeps humans, and their needs, at its heart. And who said we can’t have a great time while doing it? Welcome to the playground of the future.
FUN FACT:
Our name, What Does Not, comes from the saying ‘what does not kill you makes you stronger.’ Part ethos, part facts, we’re making sure humans across the board, whether as attendees to one of our public experiences, or as employees and executives of a brand, have the tools to create a world they want to get out of bed for. Want to see what we do for the public? 👇🏽
THE NEW ROI:
RETURN ON INTIMACY
Being human together isn’t just a nice idea. It’s a serious advantage. We call it ‘the new ROI’, the Return on Intimacy. And yes – it shows up on your bottom line, and it creates better products and services. Join us as we rewire society for connection and collaboration – from the individual to the organisational and the systemic – and create a world where we all feel at home.
WHO WE DO IT FOR
Everyone today is longing to belong. But how do we prevent ‘curing loneliness’ becoming another performative activity? Funny you should ask…
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Turning spaces into welcoming spaces of authentic connection and collaboration, is our bread and butter. From working with Soho House to increase footfall in some of its quieter spaces, to turning music venues into destination spots, we use our culture programming to diversify audiences, elevate their hospitality culture, and turn venues into incubators of memories.
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A lot goes down under the hood of any company. From events that can cement your company culture and tell your brand story. To product teams navigating the collaboration and build of your next digital product. What does each experience say about you?
And how does the human touch make every output, better? Talk to us to find out.
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A brand’s sales funnel looks more like an ecosystem these days. So, how do you invite people to play in your world – and get them to stay? Whether creating an activation, or a digital product, we tap into the human and their needs to help them belong in the brand universe you’re creating.
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The human is the smallest unit of change, and the epicentre of the future. A healthy, happy human is a force to be reckoned with. That’s why we create spaces and formats where openness, warmth, and belonging are on tap.
WE'VE WORKED WITH
“As things get increasingly polarised and weighed down by the complexity of -isms that bear the weight of history, the intractable problems of the world can be simplified if we pare things back to the plain facts of our shared humanity.”