Beauty and the beast
Gen Z might be breaking things and moving fast. But the desire for belonging, community, and purpose cuts across all generations, stages of life – and industries.
54% of Gen Zers say their favourite brands are the ones that make them feel like they’re part of a community
70% of Gen Zers and 69% of millennials only trust a brand after carrying out their own research
45% of Gen Zers said that not being able to find independent information or reviews about a brand would stop them from buying
Different generations, from baby boomers to Gen Z, are united in their low levels of trust towards different sectors and institutions
Over half of employees say they’re disengaged at work
While nearly half of all workers have more than one full time job